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The music label that the rapper Drumma'K works with resembles a dysfunctional family in which everyone pursues only their own interests. The concept of "Sold Out" is a landmark for every artist. This is not just a successful concert, tickets for which are no longer available. This is a goal, a meaning and a dream, after which a completely different life begins. But to achieve this goal, Drumma'K needs to find his own voice, and not mindlessly copy modern trends. What will be the rapper's creative path and what will he do for the love of his fans?